WASHINGTON D.C. – Heartland Consulting is pleased to announce the recent award for Social Media Professional Management Support Services to the Department of State, Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs’ National Museum of American Diplomacy Unit (R/PPR/NMAD). With this opportunity, Heartland will be implementing and enhancing cross-platform social media growth strategies which will maximize community engagement toward advancing NMAD’s mission of building public understanding of, and interest in diplomacy. This award comes as a testament to the experience and high standard of performance the Government has come to expect from decades of working with Heartland as a successful contracting firm, and the honor of adding this Social Media Professional Management Support Services contract is no exception.

Heartland’s overarching goal is to provide the Department of State with our consistent top-notch track record of service. Our social media management and engagement strategy includes attainable goals of doubling, and potentially even tripling engagement for brand awareness, mission awareness, revenue, subscriber counts, product and service adoption, impressions per post, institutional enrollment, targeted community engagement, and optimized follow-up strategies for increasing Returns on Investment (ROI) for social media marketing services.

“Our Team is honored to contribute to the growth of the Department of State as we provide our management expertise in essential and innovative areas such as marketing and social media management support that allow the National Museum of American Diplomacy to reach a broader audience to gain knowledge and appreciation of the history of our nation’s diplomacy that serves a purpose to produce a more collaborative world”. – John English, Heartland’s Chief Executive Officer (CEO).


Heartland Consulting is a Service-Disabled Veteran Owned Small Business (SDVOSB), and a Native American Owned, VOSB professional services company headquartered in McLean, Virginia. We provide management and technology consulting services focused on program and project management, requirements gathering, system architecture, business process improvement, continuity of operations, and technology integration to the U.S. Federal government, state and local governments, and commercial firms.